In line with Strategy 2020, during 2016 we created a new global unit that bundles our activities in the areas of art, culture, and sports. The Art, Culture & Sports unit enables us to leverage our engagements for the benefit of the bank and society.
Mission and governance
The mission of the new unit is to deliver sustainable support to communities and to create added value for our clients, shareholders, and employees—for example, by opening doors to the world of art, culture, and sports. The unit offers our clients its expertise and international networks that extend beyond traditional advisory services. The unit reports directly to the Management Board member with global responsibility for private, wealth, and commercial clients.
We have been promoting contemporary art for more than 35 years, and our own collection is world-renowned. ArtWorks—our global art program—aims to make art accessible to all, and, in 2016, over 100,000 people visited our Deutsche Bank KunstHalle in Berlin. We also provided access to a free educational project in contemporary art for 5,000 children and young people, while the bank’s Artist of the Year award showcased the work of artists starting out in their careers, such as Basim Magdy, the 2016 Artist of the Year.
For many years, our clients have had the opportunity to participate in art fairs, such as the Frieze London, Frieze New York, ART COLOGNE, and ART FAIR TOKYO. In 2017, we will be extending this to Sydney Contemporary.
The primary objective of the Art, Culture & Sports unit and the bank‘s foundations, is to make initiatives as accessible and inclusive as possible—both inside Deutsche Bank and beyond. For instance, we have worked with the Berliner Philharmoniker orchestra since 1989, providing a variety of educational programs that have introduced classical music to over 48,000 children and young people. The Berliner Philharmoniker Open Air festival, sponsored by Deutsche Bank, drew an audience of some 15,000 music lovers. In 2016, we announced our partnership will be extended to 2020.
We have been supporting Deutsche Sporthilfe for over 40 years. In 2016, our sports scholarships offered 400 student athletes in the program grants of €400 each. Our initiatives Sprungbrett Zukunft (Springboard into the Future) and Unternehmen suchen Spitzensportler (Corporations Seeking Elite Sportspeople) help top-class athletes to advance their careers; and the Deutsche Bank Equestrian Academy had its first intake of promising Olympic riders in Germany.