Deutsche Bank

Corporate Responsibility
Report 2016

Tracking our impact

To ensure that resources are deployed efficiently, and projects are fully aligned with the strategic objectives of our corporate citizenship agenda, we annually monitor the direct impact of our corporate citizenship investments and systematically collect feedback from our community partners via the GIT (Global Impact Tracking) tool. Based on the LBG methodology (London Benchmarking Group) and launched in 2012, we monitor all central and regional corporate citizenship investments with our GIT (2016: 64% of total investments). The learnings we derive from the analyses enable us to improve our CSR portfolio over time. In 2016, we increased the number of projects that have a high impact on people’s lives – especially in the Born to Be context. For the first time, we systematically tracked our Made for Good initiatives. And a representative internal staff survey again confirmed the role of CSR as a driver of trust in Deutsche Bank.

How we assess the focus and efficiency of our programs
How we assess the focus and efficiency of our programs (chart)How we assess the focus and efficiency of our programs (chart)
Corporate responsibility investments per region

Corporate responsibility investments per region (pie chart)Corporate responsibility investments per region (pie chart)
Input: Corporate responsibility investments per area of activity
Input: Corporate responsibility investments per area of activity (pie chart)Input: Corporate responsibility investments per area of activity (pie chart)
Motivation of contribution
Motivation of contribution (pie chart)Motivation of contribution (pie chart)
Output: Beneficiaries in 2016/2017
Output: Beneficiaries in 2015/2016 (pie chart)Output: Beneficiaries in 2015/2016 (pie chart)
Impact: How do our projects impact the beneficiaries?
Impact: How do our projects impact the beneficiaries? (bar chart)Impact: How do our projects impact the beneficiaries? (bar chart)
Objectives of Born to Be-projects
Objectives of Made for Good-projects
Trust in Deutsche Bank highly correlates with the assessment of the following statements
Share of volunteers
Share of volunteers (pie chart)Share of volunteers (pie chart)
Corporate volunteering time invested in 2016
Corporate volunteering time invested in 2015 (pie chart)Corporate volunteering time invested in 2015 (pie chart)
Perceptions of corporate volunteers
Perceptions of corporate volunteers (chart)Perceptions of corporate volunteers (chart)

Going forward we have set ourselves the goals to:

Further strengthen stakeholder engagement and strategic focus of local initiatives

  • further support advocacy and marketplace development by fostering thought leadership initiatives and partnering with experts in the field,
  • further improve the impact of our community investments along proven theory of change (TOC) models, and
  • further promote interactive opportunities (e.g. public votings, social media engagement, online fundraising, or customized corporate volunteering initiatives) in support of key initiatives.
Further information: