Deutsche Bank has been involved in art, culture, and sports for decades. Since 2016, these initiatives have been bundled in the Art, Culture & Sports unit.
With our commitment, we are investing in the future of society by making our initiatives and projects accessible to as many people as possible and supporting promising talent. In this way, the unit reflects the bank’s stance as a dedicated, future-oriented, responsible company.
Under our Art, Culture & Sports policy, we define control principles and responsibilities for art-, culture-, and sports-related activities at Deutsche Bank.
New Forum for Arts, Culture and Sports
During 2017, we began preparations for the new forum for art, culture and sports that will be launched in 2018. In an area encompassing 3,000 square meters at Unter den Linden 5 in Berlin, Germany, we will present permanent and changing art exhibitions, as well as cultural and sporting events, from concerts and readings to broad-based discussion formats.
The Deutsche Bank KunstHalle in Berlin, Germany, which has been our own exhibition hall for 20 years, is merging into a new cross-activity forum in 2018. Cultural education programs and initiatives will continue to play a key role in the new forum. In addition, free entry once a week is planned.
Global Art Program
We have promoted contemporary art for more than 35 years and our collection is one of the world’s most renowned corporate art collections. ArtWorks—our global art program—aims to make art accessible to all, and in 2017, more than 90,000 art enthusiasts visited the Deutsche Bank KunstHalle, while 5,500 children and young people took part in our free educational program for contemporary art. As part of our Artist of the Year award, we showcased the work of emerging artists like Kemang Wa Lehulere, the 2017 Artist of the Year.
Promoting culture is an important pillar of our corporate responsibility activities. As an example, we have been a partner of the Berliner Philharmoniker since 1989. Together, we have enabled educational programs that have introduced classical music to more than 50,000 children and young people.
Our support of the Junge Deutsche Philharmonie and the Schloss Belvedere Music Academy aims to promote young musicians. While the Junge Deutsche Philharmonie prepares music students for careers in orchestras, the Schloss Belvedere Music Academy supports some 120 students looking for a music and school education.
Talent Promotion in Top-Class Sports
For more than 40 years, we have supported the German Sports Aid Foundation. In 2017, we sponsored 400 Sports Aid athletes, providing each of them with a scholarship of 400 euros a month. Our initiatives Sprungbrett Zukunft (Springboard into the future) and Unternehmen suchen Spitzensportler (Corporations Seeking Elite Sportspeople) help young top athletes to advance their careers.
The Deutsche Bank Equestrian Sport Academy, established in 2016, adds a talent promotion component to our 60 year involvement in equestrian sports. With the academy we promote up to ten exceptional young dressage talents, selected by the trainer of the German national equestrian team. They receive targeted training, access to selected tournaments, and advice from Deutsche Bank mentors. To encourage a wide spectrum of young athletes, academy participants will become tutors themselves and train talented amateur riders.