We aim to further strengthen the impact of our initiatives by prioritizing our strategic pillars and engaging our colleagues as corporate volunteers.
With our Born to Be youth engagement program, we are well on track to making a positive impact on the lives of five million children and youngsters by 2020.
For our Made for Good enterprise program, we have set ourselves the ambitious goal to reach a total of 20,000 enterprises by 2020.
With our community initiatives, we are well on track to making a positive impact on four million lives by 2020.
Despite the challenging operating environment, we were able to engage more colleagues in our Plus You volunteering and giving community. Going forward, we aim to keep volunteering participation above 20%, continuing our focus on skills-based opportunities and engaging our colleagues in an increasing share of our projects. We will continue to encourage fundraising for charities and aim to maintain annual matched giving totals at around € 10 million. New regional Plus You intranet portals will be set up as a resource to bundle engagement and facilitate tracking.