To ensure that resources are deployed efficiently, and projects are fully aligned with the strategic objectives of our CSR agenda, we annually monitor the direct impact of our investments and systematically collect feedback from our community partners via the Global Impact Tracking (GIT) tool. Based on the London Benchmarking Group (LBG) methodology and launched in 2012, we monitor all CSR investments with our GIT (2017: 70% of total investments). The learnings we derive from the analyses enable us to improve our CSR portfolio over time.
How we assess the focus and efficiency of our programs
Input: Corporate social responsibility investments per area of activity
Output: Beneficiaries in 2017/2018
Impact: How do our projects impact the beneficiaries?
Share of volunteers
Corporate volunteering time invested in 2017
Corporate social responsibility investments per region1
Motivation of contribution
CSR key performance indicators |
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|
2017 |
2016 |
2015 |
||
|
|||||
Total CSR investments, in € m. (excl. Postbank) |
64.2 |
73.5 |
76.8 |
||
External perception of Deutsche Bank as a responsible corporate citizen (global B2B market) / (in %)1 |
65% |
65% |
68% |
||
People reached with CSR initiatives in m. |
5.2 |
4.9 |
4.7 |
||
thereof: |
|
|
|
||
Born to Be, Made for Good, In the Community |
2.1 |
2.4 |
2.3 |
||
Art, Culture & Sports |
3.1 |
2.5 |
2.4 |
||
Born to Be |
|
|
|
||
Born to Be projects supported by corporate volunteers (in %) |
65% |
60% |
52% |
||
Cumulative Born to Be beneficiaries in m. (since 2014) |
3.9 |
3.0 |
2.1 |
||
Made for Good |
|
|
|
||
Made for Good enterprise projects supported by corporate volunteers (in %) |
38% |
31% |
N/M |
||
Cumulative number of participating social enterprises (since 2016) |
11,754 |
9,812 |
N/M |
||
Cumulative number Made for Good beneficiaries (since 2016) |
306,872 |
147,538 |
N/M |
||
In the Community |
|
|
|
||
Community projects supported by corporate volunteers (in %) |
52% |
50% |
39% |
||
Cumulative number of beneficiaries of community projects (since 2015) |
2.4 |
1.8 |
1.0 |
||
Plus You - Volunteering and Giving (excl. Postbank) |
|
|
|
||
Employees participating in the bank's volunteer programs |
17,417 |
16,651 |
17,382 |
||
in % of total staff |
22% |
20% |
22% |
||
Hours invested by corporate volunteers |
235,783 |
188,000 |
185,000 |
||
Total employee donations and matching by Deutsche Bank, in € m. |
10.5 |
12.6 |
13.0 |
||